Our Story


Velo Culture was set up in a spare bedroom in Gateshead back in 2014 by Bev Martin, in an attempt to deal with the innertube waste that cycling creates. Armed with a sewing machine and husband Nev's pile of punctured tubes the Cake Stop Caddy™ and Penny Pincher™ were created and are still bestsellers today.

We grew out of the spare room and after lots of searching eventually found a workshop on Team Valley, that was close enough to allow us to walk to work and give space for the cutting table of dreams :) 

We try to stick with the upcycled and repurposed theme as much as possible so you'll find other fabrics such as banners, signage and old tents popping up along side the tubes to allow us to grow the product range. 

When we do need to buy new we try to use locally made and source zips, buckles, etc that are made in the UK so we know exactly who is in charge of our supply chain. 

All packaging is kept to a minimum and always made from recycled and recyclable materials.